Final Project Proposal

Commercial Script

Huduma Condom Box Insert

Trojan Proposal

Ideas:

1. Trojan condom campaign

• 2% of the profit goes towards funding campaign
• find out info about Trojan company

edible wrappers

Description of Trojan Campaign

"People are going to do it anyway," Uhas said, "so why not be safe about it?"

Box Inserts:

-similar to TSS information inside tampon boxes

-will have info on Africa/AIDS, the Trojan campaign, and what they have done/can do to help

Commercial/PSA:

-current Trojan ad campaign is "Evolve", men evolving from piggish behavior of not practicing safe sex to being real men who use condoms.

-NEW ad campaign to inform Americans about what Trojan is doing and how they can help

-THE MICROPHONE THINGS WE RECORDED TODAY HAVE TO BE REDONE, BUT WE ARE JUST GOING TO REDO THEM ON MY PHONE AND THEN I AM GONNA UPLOAD THEM ONTO MY COMPUTER!!! complete!! =]

Powerpoint:

-overview of our campaign

Trojan proposal:

-written proposal to Trojan Company to urge them to put the plan into action

-we will be sending this to Jim Daniels, VP of marketing for Church & Dwight Co., Inc.

Source Links:

Proposal Format

Bush Condom Campaign

Trojan Evolve

Condom Slogans

Africa's Government Condom Supply

Existing Africa Campain

Ian's Comment