I thought I would use this commercial as an example of the kind of commercial a respectable beer company makes. This commercial uses comedy as its main tool, like most other beer commercials. Unlike the gimmicky "Wassup..." and lizards of other beer companies, Heineken uses a more refined style in its advertising. Though I'm not a drinking man, I am surrounded by beer quite a bit because my father is employed by Heineken USA. Although it takes the man seeing the new cases of Heineken being brought in to give up his beer, I belive a true gentlemen, like the type of men who drink Heineken, would've eventually given up the coveted last Heineken.

tyler