comp1102 / Advertisement

Page history last edited by PBworks 3 years, 10 months ago

Harry Winston Corporation created this advertisement attract people to their jewellery. They used the beautiful, famous, well-known Halle Berry to model off their jewellery. They also don't just show one piece of jewellery but several chunky pieces. By putting together beautiful jewellery and a beautiful person will help sell their product.

Techniques that were used in this advertisement include beauty and celebrity endorsement. The beauty technique draws us to beautiful people, things and places. The celebrity endorsement technique helps one to feel if they purchase the product then they will gain similar characteristics as the celebrity.

Sara Jane